Explaining the Consumer Decision-Making Process: Critical Literature Review
نویسندگان
چکیده
منابع مشابه
Modeling Consumer Decision Making Process with Triangular Norms
Consumer decision making processes are conditioned by various forces. Recognized premises are being constantly reevaluated and future decisions are made in connection with previous ones. Therefore, authors propose an approach to decision making modeling based on pairs of vectors describing attitudes towards certain attributes influencing consumer’s decision. As a result, possible is a descripti...
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ژورنال
عنوان ژورنال: JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING
سال: 2017
ISSN: 1849-8558
DOI: 10.18775/jibrm.1849-8558.2015.26.3001